published at 23.05.2013, 16:11

BMW gearing up for Concorso d’Eleganza Villa d’Este

Even though BMW Motorrad has just celebrated the best month for sales in its entire history, the focus for this coming weekend is not on the latest HP4 or GS, but on the brand’s illustrious history, as many of its most important models will be on display at the prestigious Concorso d’Eleganza Villa d’Este event in Italy.

For several weeks now, some of the most beautiful cars and motorcycles in the world have been carefully wrapped and packed, and left their homes in museums and private collections for transportation to the Concorso d’Eleganza Villa d’Este, where automotive enthusiasts will have the chance to see them in the grounds of the Grand Hotel Villa d’Este and Villa Erba on the shores of Lake Como.

As a patron of the Concorso d’Eleganza Villa d’Este since 1999, the BMW Group plays an active part in this society event that was first held in 1929. This year, fans and admirers of classic exotica are in for a treat because this ‘Classic Weekend’ will offer the best of the old, but also welcome some breathtaking prototype machines of the future, with a selection of concept vehicles on display to represent an idea of our not-too-distant motoring future.

For many though, the chance to get up close to some of the most historically important two- and four-wheeled ‘classics’ is what draws so many visitors to this picturesque setting. This year is extra special for BMW Motorrad, as its 90th anniversary celebrations are reflected throughout this prestigious exhibition and concourse competition that is laden with tradition.

A selection of BMW motorcycles direct from the BMW Classic collection in Germany has made the journey across the Alps from Munich to Cernobbio. Hand-picked to include some of the most important and iconic machines in the brand’s history, they will feature in the special ‘90 Years of BMW Motorrad’ exhibition taking place throughout the public days on Saturday 25 and Sunday 26 May.

In addition, lovers of two-wheeled rarities will also enjoy the Concorso di Motociclette, which was launched to great acclaim in 2011 and features some of the best looking, beautifully restored and historically important motorcycles from the last century. This year’s competition has been opened to all collectors, enthusiasts and private owners of motorcycles which meet the requirements laid down by a committee of experts. The motorcycles have been selected according to their historical significance as well as technical and aesthetic criteria.

There is also the return of an event that proved extremely popular last year – a street run involving all motorcycles and their owners, usually in historic dress. This one-hour ride from the Grand Hotel, via the Piazza Cavour in Cernobbio. to the Villa Erba presentation area, allows spectators to see all the two-wheelers in action, accompanied by a local police escort (last year’s parade was led in by a rider on the legendary 1939 Isle of Man TT-winning BMW 500 Kompressor).

For a glimpse into what lies further ‘down the road’, the Concorso d'Eleganza Villa d'Este 2013 also offers a rare opportunity for visitors to directly compare and study models that represent the future of automotive design and mobility, including a compelling range of exhibits from the BMW Group. The most beautiful concept car will be chosen by the public for the Concorso d’Eleganza Design Award.

For more information, visit or see next week’s BMW newsfeed for an in-depth, post-event story and pictures.